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Visualising a Goal
When traditional thinking has become stale or dried up, visual brainstorming using graphic ideation may be a useful alternative
Idea Generation Phase, set a high target: e.g. to generate 20-30 basic idea-sketches on a specific problem in 1hr. If in groups you could begin with private sketches which you then pool, perhaps a round robin. Quick, impulsive ideas put into sketch can help to avoid undeveloped ‘lost’ thoughts/ideas. Rapid response to an idea with an immediate sketch creates momentum, preventing any critical thought processes to intervene.
Evaluation Phase, With a collection of sketched ideas, they can now be evaluated.
- Present your idea-sketches, trying to observe them with as much imagination as possible
- Think of yourself as a critic, so looking at them from another perspective
- Rotate the sketches, place images on images, cover top of bottom half, these varying tactics may inspire yet another idea
- Comparison. Clustering all the sketches together, place complex ones with simplistic ones, make comparisons, more ideas could be generated at this stage.
- Log all the ideas that come to mind throughout the session, using different coloured pens to denote initial ideas, continuing ideas and then final more paramount ideas.