Strategic Management Process
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Strategic Choice Approach
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Successive Element Integration
This is a six-stage process, run in-house usually by a Strategic Management Group. It is supported by various consultants and accessible to external stakeholders. A useful method for public and voluntary organizations
- Historical context, examination of previous trends and the emergence of a future vision for the way ahead
- Situational Assessment, blame free SWOT Analysis of the present situation
- Strategic Issue Agenda, identify issues from points 1 and 2 above and acknowledge the relationships that exist between points 4-7
- Strategic Options, define as many positive solutions to meet the SWOT analysis and future vision. Define strategies, and outline costs, feasibility, acceptability and effectiveness.
- Feasibility Assessment, a selection of strategies is examined through Stakeholder Analysis and Resource Analysis.
- Implementation, to evaluate the stakeholders’ predictions, a serious of evaluation programmes are devised.
Within each stage above, 3 basic steps are followed
- Search, for ideas and information
- Synthesis, observation of patterns, trends
- Selection, determine priorities for action
Within these 3 basic steps, 4 alternative criteria are used to assist using the best technique