A to Z of
Creativity Techniques
SCAMMPERR (Michael Michalko, Thinkpak) is a check list that helps you to think of changes you can make to an existing product to create a new one. It is an extension of his earlier SCAMPER technique. You can use these changes either as direct suggestions or as starting points for lateral thinking.

The changes SCAMMPERR stands for are:

S - Substitute - components, materials, people

C - Combine - mix, combine with other assemblies or services, integrate

A - Adapt - alter, change function, use part of another element

M - Magnify - Make it enormous, longer, higher, overstated, added features

M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour)

P - Put to another use

E - Eliminate - remove elements, simplify, reduce to core functionality

R - Rearrange - change the order, interchange components, change the speed or other pattern.

R - Reverse - turn inside out or upside down.