|A to Z of |
| Next |
- Use traditional brainstorming or other idea generating technique as a start point
- Invent an identity or use that of someone you know
- Assume that identity or refer to the fictitious person as ‘this person would suggest…..’
- Brainstorm (or use other idea-generating techniques) in separate identity
- Change roles. Now try another identity obviously this can be done many times for many different characters.