RoleStorming

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RoleStorming is an evolution of Brainstorming, whereby you take on another identity. It was developed by Griggs (1985) and described by VanGundy (1988). Viewing problems and solutions from a different standpoint. Unusual ‘off the wall’ ideas may seem radical/’silly’ if ‘you’ present them, however, generated by a nameless person removes any embarrassment.

• Use traditional brainstorming or other idea generating technique as a start point
• Invent an identity or use that of someone you know
• Assume that identity or refer to the fictitious person as ‘this person would suggest…..’
• Brainstorm (or use other idea-generating techniques) in separate identity
• Change roles. Now try another identity obviously this can be done many times for many different characters.