A to Z of
Creativity Techniques
RoleStorming is an evolution of Brainstorming, whereby you take on another identity. It was developed by Griggs (1985) and described by VanGundy (1988). Viewing problems and solutions from a different standpoint. Unusual ‘off the wall’ ideas may seem radical/’silly’ if ‘you’ present them, however, generated by a nameless person removes any embarrassment.
  • Use traditional brainstorming or other idea generating technique as a start point
  • Invent an identity or use that of someone you know
  • Assume that identity or refer to the fictitious person as ‘this person would suggest…..’
  • Brainstorm (or use other idea-generating techniques) in separate identity
  • Change roles. Now try another identity obviously this can be done many times for many different characters.