Idea Box

A to Z of
Creativity Techniques
Idea Advocate
Ideal Final Result

Idea Box is a Morphological Analysis technique originally developed by Zwicky and variations described by Arthur VanGundy and Michael Michalko and is defined in detail in his book Thinkertoys and VanGundy's book, Techniques of Structured Problem Solving.

The process is;

  1. State the problem
  2. List the parameters of the issue
    • across the top of the page
  3. List variations
    • for each parameter, in a column below it
  4. Try different combinations
    • pick out combinations, one from each column, and look at it as a possible solution