Focus Groups

A to Z of
Creativity Techniques
Previous
Flow charts
Next
Focusing

This is a technique similar to 'Using Experts' whereby 'experts' are used to provied ideas and input to a policy group, or similar body.

The experts can be either set up from within the company (for example a team from all layers of management to focus on communications issues) or they can be external experts prought in to provide a fresh set of eyes to the problem.