Do Nothing

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Do Nothing is a technique described by Brian Clegg in his book Crash Course in Creativity.

We often make the assumption that something must be done about a particular issue / problem, but what happens if we "do nothing"? Stop and think for a while, either alone or as a group, about the outcomes if nothing were done.

This usually leads to one of three possible outcomes;

  1. The problem doesn't need to be solved
  2. You will have a better idea os the benefits of solving the problem
  3. You will have generated some alternative problems to solve