Difference between revisions of "Cherry Split"

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[[Category:Creativity Techniques]]
[[Category:Creativity Techniques]]

Latest revision as of 13:03, 20 April 2010

A to Z of
Creativity Techniques

Cherry Split is an "attribute listing" technique by Michael Michalko, explained in his book Thinkertoys.

The process is

  1. State the challenge - in two words.
  2. Split the challenge into two separate attributes.
  3. Split each attribute into two further attributes.
  4. Continue splitting each attribute into 2 more attributes, until you have enough to work with.
  5. Look at each attribute and think of ways to change or improve it.
  6. Re-assemble the attributes.

Watch a demonstration of this technique by UC Berkeley Students:

  1. http://www.youtube.com/watch?v=6V9TgYYDuZM
  2. http://www.youtube.com/watch?v=-Vs9nId3AhE