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Creativity Techniques

Brainstorming was introduced by Alex Osborn, founder of the Creative Education Foundation and co-founder of the ad firm BBDO. The term Brainstorming has become a commonly used word in the English language as a generic term for creative thinking. The basis of Brainstorming is a generating ideas in a group situation based on the principle of suspending judgement - a principle which scientific research has proved to be highly productive in individual effort as well as group effort. The generation phase is separate from the judgement phase of thinking.

One of the problems I find, is that there are many variants of Brainstorming, although the basic rules are the same.