Advantages, Limitations and Unique Qualities

A to Z of
Creativity Techniques
Adaptive Reasoning
Algorithm of Inventive Problem Solving

This is a relatively straightforward idea evaluation technique, although it can be used in idea generation.

  1. Select one of the ideas / possible solutions.
  2. Brainstorm as many advantages of this as you can
  3. Once you have got to a limit oon advantages, try and Brainstorm all the dissadvantages
  4. Swap mindset again, to try and find all the unique, new or unusual qualities about this idea / solution.

See also Plusses Potentials and Concerns and Receptivity to Ideas


  • Creative approaches to Problem Solving, S.G. Isaksen, K.B. Dorval and D.J. Treffinger (1994)