A Whack on the Side of the Head

A Whack on the Side of the Head - Book Cover

A Whack on the Side of the Head: How you can be more Creative by Roger von Oech was first published back in 1983, hence you might think of it as old hat now. However, it's one of the books on creativity that has stood the test of time.

Roger identifies ten attitudes or "mental locks" which limit a persons creative thinking:

  • The Right Answer
  • That's Not Logical
  • Follow the Rules
  • Be Practical
  • Play Is Frivolous
  • That`s Not My Area
  • Avoid Ambiguity
  • Don't Be Foolish
  • To Err Is Wrong
  • I'm Not Creative

He then provides a chapter on each of these areas, and explains how each can be unlocked, providing various exercises in support of his explanations. His style is such that I found it extremely easy to read and understand.

ISBN 0446674559