Disney Creativity Strategy

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This technique was developed by Robert Dilts, a pioneer in NLP, by looking at the way Walt Disney was so successful at turning fantasies into reality.

The strategy seperates out the three vital roles in the process;

Dreamer:

This is the visionary big picture is produced. With no boundaries, limitations or restraint. The dreamer postion typically uses the visual representation. Ask yourself "What do I really want, in an ideal world"

Realist:

This is where the plans are organised, and evlauated to determine what is realistic. Think constructively and devise an action plan. Establish time frames and milestomes for progress. Make sure it can be initiated and maintained by the appropiate person or group. Ask Yourself "What will I do to make these plans a reality?"

Critic This is where you test the plan, look for problems, difficulties and unintended consequences. Think of what could go wrong, what is missing, what the spins-offs will be. Remember that a critic is someone who should evaluate - not just point out waht is wrong. Ask yourself "What could go wrong?"


See Robert Dilts (1994) and his book Strategies of Genius

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